September 12, 2017 21:44 GMT by dailymail.co.uk

Apple reveals $179 (£179) 4K HDR TV

Apple reveals $179 (£179) 4K HDR TV

Starting at $179 (£179) for 32GB  or $199 (£199) for 64GB, the TV is set to offer 4K HDR content from iTunes and other popular streaming services, with Netflix and Amazon Prime Video soon to come.

Apple has unveiled its new Apple TV 4K, touting ‘major advancements in picture technology’ to make for a cinematic experience right in your living room.

The new TV is equipped with the A10X Fusion chip, the same chip that powers iPad Pro, and HDR capabilities for more vivid colors and greater detail.

Starting at $179 (£179) for 32GB  or $199 (£199) for 64GB, the TV is set to offer 4K HDR content from iTunes and other popular streaming services, with Netflix and Amazon Prime Video soon to come.

Apple has unveiled its new Apple TV 4K, touting ¿major advancements in picture technology¿ to make for a cinematic experience right in your living room. The new TV improves upon pixels in both number and quality, the Apple execs revealed at the launch event today

Apple has unveiled its new Apple TV 4K, touting ‘major advancements in picture technology’ to make for a cinematic experience right in your living room. The new TV improves upon pixels in both number and quality, the Apple execs revealed at the launch event today

THE APPLE TV 4K

- Starts at $179 (£179 in the UK)

- Orders open 17 September and will ship a week later

- 4K capability

- HDR capability

- Supports HDR 10 and Dolby Vision HDR

- Same computer chip as the iPad pro making the Apple TV twice as fast as current models

- Graphics more than four times faster than current models

- Runs the latest version of TVOS

- Big new film releases thanks to joint sponsorships with film studios

- Sports tab in the TV app with live streamed games 

Apple revealed its latest TV at the Steve Jobs Theater in the Apple Park campus today.

It will become available September 22, with pre-orders starting Sept 15. 

‘There have been some key development that changed TV, from colour to HD,’ said Apple CEO Tim Cook during the event, as he introduced the new TV.

‘Now, we’re at the next major inflection point.’

According to Apple, iTunes users who purchase the new Apple TV 4K will automatically receive upgraded titles, so their existing HD library will be shifted to 4K HDR as these versions become available.

The firm will be working with large studios to bring 4K movies to iTunes - all which will be available at the same prices as HD rental.

The new TV improves upon pixels in both number and quality.

It features ‘two big advancements in picture technology,’ explained Eddy Cue, Apple’s senior vice president of Internet Software and Services.

‘The first is 4K, the second HDR. 4K is about the number of pixels, HDR is about better pixels.’

The new TV will have remastered screensavers in 4K HDR, and it will automatically optimize the setup to get the best picture quality.

Apple has unveiled its new Apple TV 4K, touting ¿major advancements in picture technology¿ to make for a cinematic experience right in your living room

Apple has unveiled its new Apple TV 4K, touting ‘major advancements in picture technology’ to make for a cinematic experience right in your living room

It will support Dolby Vision and HDR10, and is equipped with a built-in high-performance 4K video scaler to improve the look of HD content on the 4K TV.

According to Apple, users will also be able to share photos and videos from the devices to the new TV, or send movies, TV shows, home videos and photos using AirPlay.

With support for AirPlay 2, which is set to be rolled out later this year, Apple TV can control multiple AirPlay 2-compatible speakers.

Users will be able to control the TV just by speaking to it, as it’s Siri enabled.

The firm has also redesigned the Siri remote, to feature a new white circle around the menu button, as seen above

The firm has also redesigned the Siri remote, to feature a new white circle around the menu button, as seen above

The TV pairs with the accompanying TV app, which supports more than 60 services on Apple TV and iOS devices. This will first be available in the US starting this month, along with Australia and Canada

The TV pairs with the accompanying TV app, which supports more than 60 services on Apple TV and iOS devices. This will first be available in the US starting this month, along with Australia and Canada

And, Siri will be able to find you movies and shows with the best picture quality, according to Apple.

Just ask, ‘Show me movies in 4K.’

The TV pairs with the accompanying TV app, which supports more than 60 services on Apple TV and iOS devices.

The TV app will be available in the US starting this month, along with Australia and Canada.

Apple revealed its latest TV at the Steve Jobs Theater in the Apple Park campus today. iTunes users who purchase the new Apply TV 4K will automatically receive upgraded titles, so their existing HD library will be shifted to 4K HDR as these versions become available

Apple revealed its latest TV at the Steve Jobs Theater in the Apple Park campus today. iTunes users who purchase the new Apply TV 4K will automatically receive upgraded titles, so their existing HD library will be shifted to 4K HDR as these versions become available

By the end of the year, it will expand to France, Germany, Norway, Sweden and the UK.

Eventually, the app will even provide live updates about sports games just by asking Siri.

‘Bring the magic of the cinema straight to your living room with the new Apple TV 4K,’ said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

‘Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon.’

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