Yes, People Really Are Eating Tide Pods. No, It’s Not Safe.

An improbable and dangerous idea promoted on the internet has became a cause for genuine concern, the authorities said.

It seems every few weeks another challenge takes social media by storm.Some, like the “Ice Bucket Challenge,” promote a cause. Others, like the bottle-flipping craze, are benign. But then there are those fads that are ill-informed or, worse, dangerous.The latest, the “Tide pod challenge,” belongs in that category. It involves biting down on a brightly colored laundry detergent packet and spitting out or ingesting its contents, an act that poses serious health risks.YouTube and Facebook said t...