Detroit's auto giants take fight to big tech as largest US car show kicks into gear
The North American International Auto show has been overshadowed by CES – but it’s decided to stick to what it does best: cars and trucks, not hi-tech
Detroit in winter has never been an easy sell, but for generations of car lovers Motor City has been the only place to be come January, when America’s largest car show kicks into gear.In recent years, as tech has moved ever more aggressively into the automobile industry, the annual North American International Auto Show has been overshadowed by the Consumer Electronics Show (CES) – an industry trade show held this week in Las Vegas. But as Detroit’s auto giants increasingly take the fight to ...
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