Women are on way to buying more diamonds than men

Women buying for themselves are replacing men as the main purchasers of diamonds, De Beers reveals. Rihanna is among those accessorizing with the jewels.

Women buying for themselves are replacing men as the main purchasers of diamonds, jewels giant De Beers reveals today.A record one quarter of all sales in 2016, over $18 billion, were made to 'self-purchasing' women in the top four global markets - the US, China, India and Japan - according to the company's annual Insight report.In Hong Kong, they bought 55% of all diamonds sold.The De Beers research pinpoints the rising numbers of women in paid employment prompting the new trends in gifting ...