The idea is to find and distribute great indie games, says the press release, and help them find an audience, no matter the device it plays on. The debut title, Tiny Metal, will be a "full-scale strategy simulation game" from developer Area 35. It will release for PlayStation 4, Nintendo Switch and PC on November 21st. Upcoming games include 3D action title Last Standard and tank-based battler Merkava Avalanche for PC (thus far). VR demo Deemo-Reborn is headed to PlayStation VR as well.
Ultimately, it doesn't seem like a bad thing to have a company like Sony, known for quirky, masterful games like Flower and Journey, helping usher in new indie games to other platforms besides its own PlayStation 4 console, even if the company had to launch an entirely new publishing label to do so.