Microsoft revamps its startup programs with $500M commitment and new co-selling program

Over the last few years, Microsoft has launched a number of programs for startups that range from free BizSpark credits for Azure and Microsoft’s developer and productivity tools, to Microsoft Ventures and the Microsoft Accelerator programs around the world. These different programs never quite told a cohesive story about Microsoft’s commitment to startups, though. Now, however, the company is launching Microsoft for Startups, a program that aims to bring technology and marketing expertise to startups and that — maybe most importantly — includes a co-selling program that allows startups to piggyback on Microsoft’s existing sales force.

In addition, Microsoft is tweaking some of its existing programs to better support the startups in its ecosystem.In total, Microsoft is committing $500 million over the course of the next two years to run joint sales engagements and offer to startups access to technology and community spaces.But let’s get the bad news out of the way first: The number of credits for startups in the BizSpark and ...