Facebook goes back to basics: People
Over the past couple of years, Facebook has frequently tweaked its News Feed algorithms to deliver stories that are relevant and of interest to you. It was a strategy that, up until now, seemed to be the way forward for the site. But that's all about to change, as Facebook has announced that there are big adjustments coming to its News Feed. In the months ahead, the platform will start to prioritize posts from people you care about, like friends and family, over stories or videos from publishers. Users may react positively, but publications that rely on Facebook to drive traffic won't be happy.
In a blog post, Facebook CEO and Founder Mark Zuckerberg said the goal is to ensure that users feel happy when they're on the site, something that's easier to accomplish if you're seeing baby pictures rather than news articles about Russia investigations. During the early days of Facebook, the focus was simply on communication between friends, but over the past couple of years it began to actively promote and push content from media companies into users' feeds. It's something Facebook had to...
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