The secret to avoiding CES cynicism is never really going
I’ve been going to CES for almost ten years now, and it amazes me that really, nothing has changed that whole time. The same people are saying the same things on the same stages, selling the same people the same junk with slightly higher price tags. But this year I had a great time and found some amazing companies — because I avoided at all costs actually stepping foot on the show floor.
Advertisement The math is simple: when a company gets big enough to get itself a big booth showing off its products, it is almost always at that point that it ceases to be a source of real innovation — or at least the kind of innovation I think is worth tracking down and writing about at CES. They don’t do anything truly cool, nor anything truly dumb.And I’m not punishing them for their success. I’ve seen some of these companies grow up from nothing to a flashy b...
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