Mozilla’s Mr. Robot promo backfires after it installs a Firefox extension without permission

If you’re a Firefox user, then you may have noticed a weird new extension that suddenly showed up in your browser this week.

The extension is called “Looking Glass 1.0.3” and this is its description: MY REALITY IS JUST DIFFERENT FROM YOURS. Now that sounds ominous. It’s really not, though. It’s a promotional campaign between Firefox and the TV series Mr. Robot that brings an alternate reality game to your browser. This must have sounded like a great idea when somebody pitched it to Mozilla, but the backlash has been fierce.There are some obvious synergies between the Mr. Robot and Mozilla brands, after all (or so I...