Target is buying Alabama-based same-day delivery service Shipt for $550 million

Target, America’s other favorite old-line retailer (the one that’s not Walmart, with the arguably better commercials), is buying the Alabama-based delivery startup Shipt in a $550 million all-cash transaction.

The deal, announced today, is another example of how every single store in America is responding to the very real threat that Amazon will drink their milkshake and eat their lunch, shortly after it delivers those things to their doors in 30 minutes or less.A combination of Shipt’s delivery services, with Google Express and its voice enabled shopping options, provides a kind of upside down universe for retailers that are worried about the Amazon monolith.And this is happening amid a broader up...