EBay acquires Terapeak to provide more analytics to marketplace sellers

EBay today announced another acquisition today that underscores the company’s current focus on building out better data tools for third-party sellers on its platform, to help it compete better with the likes of Amazon and other marketplaces to attract their business. It’s acquiring Terapeak, a Toronto-based startup that has built a platform that crunches data about supply, demand and pricing to help guide companies on what to sell and how to price it.

Financial terms of the deal have not been disclosed. Terapeak had raised around $5 million in funding with the only investor disclosed on Crunchbase being Georgian Partners.This is eBay’s 60th acquisition, and notably the last three (including this one of Terapeak) have all been geared at providing better data to eBay users — specifically its sellers and shoppers. SalesPredict, which it acquired in 2016, is in a similar area as Teradata, providing more datapoints to sellers to help them figur...