Spotify's Rap Caviar turned the playlist into a movement, now Viva Latino is next

Spotify’s biggest Latin playlist is rolling out video internationally

The playlist is the most powerful medium in music. Streaming music companies spend millions developing algorithms and hiring teams of curators to create them, millions of people tap play on them each day, and some — like Spotify’s Discover Weekly — give you a reason check your phone every Monday morning for a new collection of songs exclusively tailored to your tastes. Even Drake tried to get in on the hype by dubbing his last album a playlist.At the top of the playlist game is Spotify, which...