Facebook launches original video content in redesigned Watch tab

Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55% of ad break revenue while Facebook keeps 45%. The “Watch” tab will start rolling out today on mobile and desktop to a small group of U.S. users. It features personalized recommendations of live and recorded shows to watch, plus categories like “Most Talked About”, “What’s Making People Laugh”, and “Shows Your Friends Are Watching”. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows.

Some of the content that will be available on Watch includes:

  • Nas Daily – Famous rapper Nas makes videos with his biggest friends each day
  • Gabby Bernstein – Motivational speaker and author answers fans’ life questions in live and recorded segments
  • Tastemade’s Kitchen Little – This cooking show sees kids watch a how-to recipe video, then instruct a pro chef how to make the dish with comedic results
  • Major League Baseball – The MLB will broadcast one game a week live on Facebook
  • Mike Rowe – Rowe finds people who’ve done great things for their community and gives them a special experience in return.

Facebook says it plans to roll out access to Watch to more users and more content creators soon. It admits that “we’ve also funded some shows” as examples.

Business Insider reported some leaked details about the redesign earlier today.