His son dropped 36 points in while wearing Kobe Bryant's signature sneaker on Wednesday.
After a 36-point outing on Wednesday night in the NBA Summer League, Lonzo Ball's shoe selection took over as the topic of discussion. Instead of sporting his signature Big Baller Brand ZO2s, he rocked the Nike Kobe AD and went out with a bang in his best outing as a pro.
After the game,. But the buzz surrounding his curious sneaker switch was quickly quelled when LaVar Ball, his father, said there was no business incentive for the move.
There are "no negotiations with Nike" at this time, LaVar Ball told ESPN.
"Lonzo is not forced to wear any brand and can play in any shoe he wants as long as it's OK with the NBA," he added. "This is what being independent is all about."
LaVar added that the benefit of Big Baller Brand was the choice to decide on a game-to-game basis what he can wear, adding that Lonzo's decision was simply to see how the 'Mamba Mentality' would play out on the floor.
Before the NBA Draft, and before the brand dropped Lonzo's signature sneaker, LaVar reportedly engaged Nike, among other companies, and asked for $1 billion as part of a promotion that would double as a licensing deal with the family's Big Baller Brand. Lonzo still has not signed an endorsement deal with a shoe company.