Fitbit will start tracking your period in an attempt to add more value to Fitbit
Alongside new Fitbit device announcements, the company is introducing a mode that helps women track their periods. It’s free and will work not only on the Versa watch but on the Fitbit Iconic watch and in the mobile app as well.
Fitbit’s new smartwatch Versa isn’t being overtly marketed at women. Doing that might alienate its male customers, who currently make up more than half of Fitbit’s user base. But today’s Versa launch coincides with plans for a new app feature that is very clearly aimed at women: period tracking. It’s yet another attempt by Fitbit to draw users into its ecosystem even as the company struggles to...
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