Humblebragging is MORE irritating than outright boasting

It is the favourite strategy of celebrities who want to show off about their fame and money while still appearing ‘down to Earth’.But the humblebrag may not be as subtle as they had hoped.A new study shows it makes people less likeable because it makes them look insincere when compared to outright boasting.  It is the favourite strategy of celebrities, such as Taylor Swift, who want to show off about their fame and money while still appearing ‘down to Earth’. But the humblebrag may not b...