Facebook trials new Snapchat-style ‘Streaks’ feature

Like 'Snapstreaks' on Snapchat, Facebook Messenger 'Streaks' have emoji next to the name of anyone who users are regularly messaging. It is currently being tested globally on select users.

Facebook is continuing it relentless effort to copy Snapchat by testing a new feature that encourages friends to send messages back and forth for consecutive days.

Like 'Snapstreaks' on Snapchat, Facebook Messenger 'Streaks' have emoji next to the name of anyone who users are regularly messaging. 

According to Facebook, this will encourage users to 'keep your streak going'.

It is not clear if the feature - which is currently being trialled on some accounts - will reach all accounts or how long the company has been testing it for. 

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Like Snapchat streaks, Facebook Messenger streaks (pictured) have emoji next to the name of anyone who you are regularly messaging and encourages users to 'keep your streak going'

Like Snapchat streaks, Facebook Messenger streaks (pictured) have emoji next to the name of anyone who you are regularly messaging and encourages users to 'keep your streak going'

FACEBOOK STREAKS 

Facebook Messenger has looked to Snapchat for inspiration with a new feature that encourages friends to send messages back and forth for consecutive days.

Like Snapchat Streaks, Facebook Messenger streaks have emoji next to the name of anyone who you are regularly messaging and encourages users to 'keep your streak going'.

It is not clear if the feature - which is currently being trialled on some accounts - will reach all accounts or how long the company has been testing it for. 

Snapstreak, encourages users to send lots of snaps to one person - even warning them when a streak is about to expire.

A Facebook spokesperson said its version of the Snapchat feature was a way 'to see at a glance fun facts about the people you message with.'

'For example, a lightning bolt may appear next to the name of a person you've messaged with for at least three days in a row, and a counter will indicate how many consecutive days you've been chatting', the spokesperson told Mashable.

'We're interested to see if people enjoy this insight, but we don't have any additional information to share at this time.' 

The Snapchat feature, called Snapstreaks, encourages users to send lots of snaps to one person - even warning them when a streak is about to expire 

The Snapchat feature, called Snapstreaks, encourages users to send lots of snaps to one person - even warning them when a streak is about to expire 

A HISTORY OF FACEBOOK COPYING SNAPCHAT

March 2016 - Filters

One of the first signs Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that overlays silly live filters to your selfies.

The app lets users apply filters to their faces - similar to Snapchat 'Lens' filters.

Pictured is one of Snapchat's most popular Lenses
Facebook's face filters are very similar to Snapchat's

One of the first signs Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that overlays silly live filters to your selfies. The app lets users apply filters to their faces (pictured right) - similar to Snapchat 'Lens' filters (pictured left)

April 2016 - QR codes 

In April of last year, Facebook added QR codes to profiles in Messenger. 

Snapchat uses QR codes to allow people to add other users without having to search.

Pictured is Snapchat's QR code feature
Facebook Messenger added QR codes in April last year

In April of last year, Facebook added QR codes to profiles in Messenger (pictured right). Snapchat uses QR codes (pictured left) to allow people to add other users without having to search

December 2016 - Location-based filters and in-app camera

Facebook introduced custom location-based camera filters that overlay pictures and videos – similar to Snapchat's 'geo-filters'.

Users build 'frames' on any design platform, submit them to Facebook and then friends nearby will have access to the creations.

In the same month, a 'Messenger Camera' was designed to make it quicker to capture and share photos and videos without having to dip out of a conversations - a feature that already existed on Snapchat.

Snapchat's geo-filter is pictured
Pictured is Facebook's location-based filter option

In December, Facebook introduced custom location-based camera filters (pictured right) that overlay pictures and videos – similar to Snapchat's 'geo-filters' (pictured left)

March 2017 - Stories

In March, Facebook introduced Facebook Stories along with two other new Snapchat-like features - Facebook Camera and Direct.

Facebook Stories highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours - just like Snapchat Stories.

Pictured is Snapchat's Stories feature
Facebook added Stories in March

Facebook Stories (pictured right) highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours - just like Snapchat Stories (pictured left)

The section in the app called 'Direct' appears to be very similar to Snapchat's feed for one-to-one group messaging.

The update encourages users to use Facebook's camera feature and also lets them put friends' stories at the top of their News Feed.

In the same month it also introduced 'Messenger Day', which lets user share photos and videos with illustrated filters and stickers that vanish in 24 hours - just like Snapchat Stories.

In March, Facebook introduced 'Messenger Day', which lets user share photos and videos with illustrated filters and stickers that vanish in 24 hours - just like Snapchat Stories

In March, Facebook introduced 'Messenger Day', which lets user share photos and videos with illustrated filters and stickers that vanish in 24 hours - just like Snapchat Stories

Like Snapchat, Facebook will also place a counter next to the name of the friend telling them for how many consecutive days they have been messaging.

Snapstreaks have become extremely popular, with many users trying to keep their steaks going for as long as possible.  

The 'copycat' behaviour by Facebook is part of the company's efforts to take down its rival by mimicking its most popular features. 

The firm has even created a 'Teens Team' in an attempt to win back its teenage user-base, and some internal groups tout the mantra 'don't be too proud to copy', according to a report by CNBC.

The report claims Facebook doesn't hide its tactics internally – and, it says employees even pass around memes in jest of the company's 'Snapchatization.'

In March 2017 Facebook introduced Facebook Stories (pictured) along with two other new Snapchat-like features - Facebook Camera and Direct

In March 2017 Facebook introduced Facebook Stories (pictured) along with two other new Snapchat-like features - Facebook Camera and Direct

Features that Facebook has previously copied from Snapchat include live filters, QR codes and location-based filters.

Despite the blatant copying, Evan Spiegel, Snapchat CEO, doesn't seem phased. 

He told investors: 'You have to get comfortable with and enjoy the fact that someone is going to copy you if you make great stuff.'