The Beautycon Festival returned to London’s Olympia and it's getting bigger and better each year
Make-up stalls, meet and greets in the social lounge and fireside chats on the main stage - these were just some of the things on offer at Beautycon Festival London this year.
Hosted by Britain's Got Talent judge Alesha Dixon , at Kensington Olympia,there were a whole host of celebrity panelists, including Kate's little sister Lottie Moss.
This is the third time Beautycon has come to the UK and it offers visitors the discover the latest make-up and skincare tips and the opportunity to buy the products from brands such as PIXI, Beverly Hills Formula and NIP+FAB.
It's also the place where you can be the first to buy American brands, which aren't available over here yet.
And if you were lucky enough to have a Hauler Package Ticket, each attendee goes home with the must-have Signature Beautycon tote bag, packed with goodies.
Moj Mahdara, CEO and Founder of Beautycon Media said: 'Our mission is to challenge traditional beauty standards and redefine what beauty means. We embrace ‘imperfections’ and the non-traditional both inside and out, with a focus on featuring innovators of all ages, races, and identities.’
The stalls also featured unique games and offers, which gave everyone the chance to win free products, from a lipstick to Gucci Bag or a weekend trip to Dublin.
MODA had a 'spin the wheel' for a make-up brush, NYX challenged us to hook a duck for a lipstick from their newest collection, while Revolution held meet ups with social media stars SophDoesNails and CarmiMua .
The meet and greet section of the day was an opportunity for the talent to talk and take photos with their fans and supporters.
YouTuber LookingForLewys said: 'It’s important to be yourself, have fun with beauty and don’t follow trends, set them!’
And Sam and Nic, creators of Real Technique Makeup Brushes gave us their top beauty tip - ‘pick your one best feature and highlight it’.
Host Alesha Dixon rounded off the day with an inspirational quote: ‘everyone’s beauty comes from within be happy from the inside out and your radiance will shine through.’