Time for all of us to shine - why ‘glow’ is the big new beauty trend
The beauty business has gone big on ‘glow’, a multitasking term slapped on everything from body oil to blusher. But is it just a marketing ploy, or is there more to it?
In beauty, as in most industries geared around selling you things you probably don’t need, buzzwords are everything. Take the latest to enter the beauty fold: “glow”. Abstract and ethereal, it is loaded with meaning. Put this on your face, says the cream, and you will look ... what? Healthy? Young? Pregnant? Because glow is the ultimate signifier of inner health. But we do it. We put the cream on, in an attempt to look ... shiny?The word “glow” appears in the descriptions of more than 300 pro...
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