Warner Bros.’ Machinima Rebrands And Revamps Distribution And Talent Plan

Machinima, which has been owned by Warner Bros. since 2016, announced a rebranding and tweaks to its distribution and talent strategy.

Now that it is fully integrated into Warner Bros.’ digital networks division, Machinima today announced a rebranding — with its longtime red-and-black logo turning green — as well as refinements to its distribution and talent strategy.The gamer brand, whose properties attract more than 140 million monthly views, is signaling its evolution from a traditional multi-channel network (MCN) to a cont...