What It's Like Writing Other People's Valentines For A Living

We talked to two greeting card writers about the art of the heartfelt message.

“Writing greeting cards ― it’s a marathon, not a sprint.” So says Greg Vovos, senior writer at American Greetings, who’s spent 10 years at the Cleveland-based company coming up with the words that you probably wish you had strung together in the first place.He and Anne McEvoy, a senior writer who’s spent 30 years at the company, write the copy for cards for holidays including Valentine’s Day, C...