The Cloverfield Paradox Broke J.J. Abrams’ Mystery Box
Now the dust has settled on The Cloverfield Paradox's release, we can finally see inside J.J. Abrams' mystery box - and the results aren't pretty.
The Cloverfield Paradox released with one of the most audacious marketing stunts in cinema history. However, instead of changing the game, all it did was show the flaws in J.J. Abrams‘ industry-dominating mystery box theory.The mystery box has become the Abrams punchline, an iconic, occasionally-mocked summation of his ethos towards storytelling and the practicalities of movie releasing in gene...
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