Fox Didn’t Overpay For NFL Thursday Night Rights, Says CEO Peter Rice
Fox Networks did not overpay for the NFL's Thursday night games at $3.3. billion dollars, says CEO Peter Rice.
Fox Networks CEO Peter Rice said that the $3.3 billion the network paid for NFL Thursday night games over the next five years doesn’t represent an overpayment.Speaking at the Code Media conference, Rice responded to a question on whether paying 30 percent more per game for the rights in the face of the NFL’s declining ratings was a smart move. “Any time you go to an auction, somebody wins, and ...
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