NBCU And Snap Inc. Launch Digital Studio With Lauren Anderson Heading Content
NBC and Snap Inc. are teaming on a new digital studio geared toward producing Snapchat Shows.
NBCUniversal, which invested $500 million in Snap Inc. just before its IPO in March, is taking the investment to the next level by teaming up with the social networking company on a new digital content studio tasked with adding a scripted programming to Snap’s Shows platform. The companies have an equal investment in the yet-to-be-named venture.The Santa Monica, Calif.-based outfit will be headed by chief content officer Lauren Anderson, an NBC Entertainment veteran who was most recently seni...
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