Alibaba bets on Olympics to make it a household name

Alibaba is seeking instant global recognition like that enjoyed by big Olympics sponsors such as Toyota and Visa.

Alibaba is ready to compete on the world stage. China's biggest e-commerce company just made its debut as an Olympic sponsor at the Winter Games in Pyeongchang. Its massive pavilion at the event is a stone's throw from those of Coca-Cola (KO), McDonald's (MCD) and Samsung (SSNLF).