Japanese distiller aims to revolutionise whisky drinking
Suntory sees sales soar by creating highballs, mixing the spirit with a slug of soda in a pint glass
The Japanese have long been committed whisky drinkers, and until recently that meant holing up in a small, dark den designed for serious drinking. But the country's leading distiller has been revolutionising drinking culture with the aid of a pint glass and a more than generous slug of soda.The whisky highballs introduced by Suntory, the privately owned Japanese drinks conglomerate that has the...
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