H&M can't become a digital powerhouse overnight

H&M wants to transform itself from a traditional retailer to an e-commerce powerhouse. But that won't happen in 2018.

H&M wants to transform itself from a traditional retailer to an e-commerce powerhouse. But that won't happen in 2018. Shares in the Swedish fashion company have declined by 45% over the past year as investors worried that it was being left in the dust by more nimble online rivals.