How to get your small firm's products into big retailers

You've raided your life savings to make your big idea a reality. Now it exists, you need the world to see it - and buy it. So how do you secure a big name stockist?  This is a question most entrepreneurs have to grapple with and there's no simple answer. Unfortunately, it's not as easy as Googling the right product buyer at the store you want to sell in and calling them - wouldn't that be great?One entrepreneur who knows exactly how big a challenge it can be is Jonnie Matthew, co-founder and ...