Breakingviews: The New Facebook’s Long-Term Benefit to the Bottom Line

Mark Zuckerberg’s return to focusing more on the welfare of users may limit short-run profits but should improve sustainability.

Mark Zuckerberg is discovering the cost of factory-farming Facebook’s users. The $550 billion social network’s success in harvesting advertising dollars through mass-appeal content has made it very profitable. The snag is that users are increasingly unhappy. The founder and chief executive’s return to focusing more on their welfare may limit short-run earnings but should improve sustainability.The Facebook farm has become increasingly unwholesome. The company is at the center of a storm over ...