Bargain kings B&M set to sell pizza and ice cream

B&M will start selling frozen food such as pizzas, chips and ice cream in a bid to take on rival discounters and the Big Four supermarkets.The bargain retailer’s chief executive, Simon Arora, confirmed it will begin selling frozen food within the next two weeks after buying Northern grocer Heron Food Group for £152million last year.B&M stocks food with a long-shelf life such as tea bags, biscuits and crisps. Unlike discounters Aldi and Lidl, which sell own-branded produce, it sells the likes ...