Mini Brand Gets Revised Logo for 2018

Mini is subtly revising its logo for 2018, and you'll start seeing the changes beginning early next year. Get all the details here.

Mini is updating its logo, but the changes might be hard to spot for anyone who’s not a hardcore Mini fan. The badge keeps the winged wheel motif and capitalized Mini lettering, but simplifies the design to its most basic elements. The new badge will begin appearing on all Mini models starting in March 2018.Mini has actually shown this badge already on the Mini Electric concept that debuted this year in Frankfurt. In addition to quietly previewing Mini’s new logo, that concept showed off a he...