The Lamborghini Urus and the case for super luxury SUVS
Is there room at the top of the ultra luxury market?
This week, Lamborghini unveiled its all-new Urus super-SUV. This outrageously fast, 650-horsepower, $200,000 off-roading four-door is not the first sport utility vehicle from the famed Italian exotic automaker. That was the Hummer-esque, Countach-powered LM002 of the ‘80s and ‘90s. But that was a long time ago, well before a desire for high-riding vehicles — trucks, sport utes, and crossovers — transitioned from a niche market to a common one to one that has surpassed passenger cars to become...
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